Staying In Touch – It Can Make Or Break A Sale
It’s taking people longer than ever, it seems, to make a move. That’s true for young first-time homebuyers, those purchasing a new home, and seniors deciding it’s time to downsize or move into an...
View ArticleCustomer Service is an Extension of Your Marketing Efforts
Not even the best marketing or the best “deal” can make up for poor customer service during the sales process. Here’s an example. Last fall, I needed to purchase new tires for my car so I made an...
View ArticleCrossing the Generation Gap in Real Estate Marketing
Real estate is any industry where buying decisions truly are made across multiple generations. Fist-time homebuyers often are just out of college and ready to move from their parents’ place or have...
View ArticleSenior-Level Management
Marketing to seniors will grow in importance, not only due to its size and growth rate, but also by its vastly-changing nature. This market, defined at persons 65 years and older, is poised to double...
View ArticleSenior Living Marketing: Why Social Media for Seniors
As a senior living community you may be asking yourself if utilizing social media tools is really necessary to communicate with your target audience. Nielsen recently came out with a survey on how...
View ArticleUsing Web 2.0 Tools in Senior Living Marketing
The senior living market is a perfect environment to take advantage of Web 2.0 tools and generate interaction with our audience. Every senior living community offers a unique blend of people,...
View ArticleStaying Forever Young In Senior Living Advertising
Did you watch Saturday Night Live on Mothers’ Day with Betty White? The 88-year-old actress hosted one of the highest rated shows in recent years. And while that’s an astounding feat in and of itself,...
View ArticleErickson Does It Right
Recently, in reviewing different senior living communities and how they use the World Wide Web, I came across Erickson Senior Living, again. Now, I have watched Erickson online for quite some time and...
View ArticleSenior Living Advertising: Rocky Balboa, The New Millennium’s “Senior” Spokesman
When it comes to the topic of senior fitness in the new millennium, suffice it to say that the days of the bean-shaped wading pool are over. Today’s 55-plus consumer demands all the amenities of high...
View ArticleSenior Living Marketing News: Seniors Are Online
Think seniors aren’t online? Think again. A recent Nielson report shows that the number of adults 65 years old or older actively using the Internet has increased by more than 55 percent in the last...
View ArticleSenior Living Marketing: Rydal Waters and Rydal Park Signs On With Stevens &...
Rydal Waters and Rydal Park quickly underwent redevelopment and construction while signing on for an all new marketing experience at the end for 2009. Out of Abington Township, Pennsylvania, Rydal...
View ArticleNew Study Shows America’s Biggest Spenders Are Grandparents
In an article by eMarketer earlier this week, they discuss a new study that found that grandparents are some of the biggest spenders in this current economy. There is some interesting data in their...
View ArticleWebsite design and search engine optimization (SEO) help providers build census
The development of a strong website with relevant content that is search-engine friendly is becoming increasingly important in the senior living industry. As housing rebounds and more older boomers...
View ArticleSenior Living Marketing News: Transparency is Key in Assisted Living, Jarvis...
At this year’s ALFA Conference & Expo, Jeff Jarvis, author of What Would Google Do? brought up an interesting point of view regarding transparency in the assisted living industry. Specifically,...
View ArticleUsing Website Design and SEO to Attract More Prospective Residents
75% of Americans use search engines on a regular basis when online. And the senior market is no exception. As housing rebounds and more older boomers look to sell their homes and move into active...
View ArticleiCloud, iPad, and Seniors
How The Apple iPad and New iCloud Can Connect More Seniors Research continues to show the positive, life-enhancing effects that the Internet can have on senior adults. Beyond just staying in touch with...
View ArticleThe New Media Mix Will Solve Planning Season Fears
This time of year can terrify even the most seasoned builder and senior housing marketers…it’s the heart of the dreaded planning season! Don’t fear; there are ways to make the experience less frightful...
View Article“iPod Marketing” Not An Effective Senior Living Marketing Strategy
When Apple introduced the iPod, music lovers rejoiced, but in senior living communities where “iPod marketing” is practiced, there’s not so much cause for celebration as mystery shoppers say it...
View ArticleRecap: Life Services Network Annual Meeting and Exhibition
Update: The 2013 Life Services Network Annual Meeting and Exhibition was held two weeks ago at Navy Pier in Chicago. More than 3,000 professionals in the senior living industry gathered to share...
View ArticleCOMING UP: LeadingAge Texas 2014 Annual Meeting & Trade Show for Senior...
WHO: LeadingAge Texas members and affiliates—part of a national association of 6,000 not for profit organizations dedicated to expanding the world of possibilities for aging care WHERE: Renaissance...
View ArticleCOMING UP: 2014 Life Services Network (LSN) Annual Meeting and Exhibition
WHO: Life Services Network (LSN) members and affiliates—part of the national LeadingAge association of not-for-profit organizations dedicated to expanding the world of possibilities for aging care...
View ArticleCOMING UP: 2014 LeadingAge Missouri Annual Conference & Expo for Senior...
WHO: LeadingAge Missouri members and affiliates—part of a national association of 6,000 not-for-profit organizations dedicated to expanding the world of possibilities for aging care WHERE: Renaissance...
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